“How long have you worked from home? And where is home? Home is Atlanta Georgia, where I’ve worked as a graphic designer for just about twenty years. The bulk of my work has been as a consultant working out of my home office, though temporary stints commandeering client conference rooms is common. My company, Matador, takes an editorial approach to graphic design with a focus on typography for all media. By that I mean graphic design that starts with the content and works out to a finished product my clients can take to market. We do graphic design, but there’s a bit of writing to it as well. Some folks we’ve worked with: AT&T, Coke, IBM, ING, Mercedes AMG, Nintendo, and Time Warner.

Typography plays a major role in the practice beyond simply picking a font or knowing a particular brand’s guidelines. Every typeface has unique requirements in that it has to be set just so. It’s up to the graphic designer to understand what a particular typeface wants. We work within those bounds to let type communicate as it was intended. Everything else follows.”

From Theo Rosendorf’s interview with Cerentha Harris

July 30, 2010, 7:16pm